12 — Process
A marketing campaign targeting the Full-Time Bus Operator job, a newly developed position at Chicago Transit Authority.
This campaign targeted a new position; incoming and/or prospective employees at the Chicago Transit Authority. As this was a newly introduced position, the company wanted it to be heavily advertised.
As a result, I was tasked with creating a variety of assets to advertise this position. This resulted in creating an identity for this campaign that could easily make it recognizable. So, I created a graphic that could be flexible and transition over a variety of assets easily.
I played around with illustration and colors a bit, but ultimately settled on the well-known and very distinctive uniforms that the bus operators wear. This uniform (and illustration) also created a uniformity that could easily be transitioned among a variety of assets.
FTBO
A marketing campaign targeting the Full-Time Bus Operator job, a newly developed position at Chicago Transit Authority.
This campaign targeted a new position; incoming and/or prospective employees at the Chicago Transit Authority. As this was a newly introduced position, the company wanted it to be heavily advertised.
As a result, I was tasked with creating a variety of assets to advertise this position. This resulted in creating an identity for this campaign that could easily make it recognizable. So, I created a graphic that could be flexible and transition over a variety of assets easily.
I played around with illustration and colors a bit, but ultimately settled on the well-known and very distinctive uniforms that the bus operators wear. This uniform (and illustration) also created a uniformity that could easily be transitioned among a variety of assets.
flyer
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social media posts
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car card
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bus king
![]()
(seen in the city)
![]()
social media posts
car card
bus king
(seen in the city)
