13 — Process
Psychology of Color, 2022
This was a self initiated two-day project exploration that was done by my own curiosity and wanting to understand the implications of color at a deeper level. I used the first day to fully digest and understand the the research of Rose Rider to figure out what portions would be utilized in the final “zine” design. The second day was designated toward creating the design itself and how to organize the information gathered. I didn’t want to use the langugage verbatum from Rider, so I picked out key words/phrases that she used to describe each color and used them as call outs for each color spread. I was also intrigued and inspired by the idea of spray paint and wanted to mimic something similar—so, through the use of gradients, I was able to evoke a similar mood to showcase and create individual designs for each color while still keeping them cohesive.
Psychology of Color, 2022
This was a self initiated two-day project exploration that was done by my own curiosity and wanting to understand the implications of color at a deeper level. I used the first day to fully digest and understand the the research of Rose Rider to figure out what portions would be utilized in the final “zine” design. The second day was designated toward creating the design itself and how to organize the information gathered. I didn’t want to use the langugage verbatum from Rider, so I picked out key words/phrases that she used to describe each color and used them as call outs for each color spread. I was also intrigued and inspired by the idea of spray paint and wanted to mimic something similar—so, through the use of gradients, I was able to evoke a similar mood to showcase and create individual designs for each color while still keeping them cohesive.
